Retail Radar: Amazon Offers New App; Walmart Beauty Accelerator Returns
Path to Purchase Institute members have access to regularly updated profiles, which can be accessed here. Recent news includes Albertsons and Asda making changes to their loyalty programs. Click on the headlines below to learn more.
Target's New Ad Push
Target is touting its revamped loyalty program in time for Circle Week's warm weather deals, with the help of the retailer's biggest fictional fan: Kristen Wiig's Target Lady character.
[Also Read: Target Outlines Next Era of Growth]
Amazon One App
The mega retailer has released a new app — Amazon One — which allows users to create or link to an existing Amazon account, streamlining the payment process at participating locations so users can simply walk in, shop and pay with the wave of their palm. Amazon also is pulling its Just Walk Out technology at Amazon Fresh stores, replacing it with its smart (and updated) Dash Carts.
Albertsons Updates Loyalty Plan
The grocer is simplifying its For U loyalty program with a single points-based system, more time to earn and redeem points, and an option where members can convert points into cash off at checkout.
Walmart Start Returns
The retailer is bringing back its beauty accelerator program. Its second Walmart Start class includes up-and-coming skincare, body care, haircare, and haircare tools and accessories brands.
Asda's Baby Event and New Club
The U.K. retailer is holding its Baby Event, with deals on baby and toddler essentials. Coinciding with the promotion, it's launching a club where loyalty members who sign up can earn rewards on qualifying products and access exclusive deals.
