LS Eleven Media Services, formerly known as Asda Media Partnerships, was introduced to key suppliers after the retailer appointed SMG as its new retail media partner in January.
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.
InBloom, the direct-to-consumer nutritional powder and supplement brand founded by actress and entrepreneur Kate Hudson in 2020, made its brick-and-mortar debut exclusively at Whole Foods in January.
AD/01 will focus on innovation, from web and app development to joining and initiating strategic projects in e-commerce, infrastructure, data, loyalty and core retail.