Published 12 times a year, Shopper Marketing serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing.
Featured stories in Shopper Marketing
Display Theft: Shrinking Packages Affect Shrink
Small items -- some high-tech (portable GPS), some with a high street value (baby formula) -- are what retailers safeguard from thieves. It's been that way for decades. What has changed is these desirable goods are getting smaller and, thus, easier to steal.
One technological trend is shoppers want slimmer cell phones and miniscule cameras. One social trend is eco-friendly practices that minimize packaging to the point going green could cost you green.
Special Report: Private Label Update
By Erika Flynn
Spanning more than 100 categories in food, beverages and household consumables, Walmart's Great Value brand is the largest retail food brand in both sales and volume.
In fact, Walmart's total own brand sales (including other house brands) significantly exceeded total sales from Coca-Cola, McDonald's and Google combined last year, according to Giovanni DeMeo, director, global brand development for Daymon Worldwide Design, a private-label development firm in Stamford, Conn.
Channel Report: Dollar Stores
By Ed Finkel
Dollar General Corp. reported same-store sales increases of 9.4% for its fourth quarter, ending Jan. 31, and 9% for the 2008 fiscal year. Family Dollar Stores reported comparable store sales up 6.4% for its second quarter, ending Feb. 28, compared with a year earlier. And Forbes reports the stocks of Dollar Tree and Family Dollar produced returns of 45.8% and 43.2%, respectively, for the year ending in February.
