ARTICLES BY THIS AUTHOR
05/14/2024
Unlocking Retail Media Measurement
Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.
05/14/2024
The Mars Agency Becomes Mars United Commerce
The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.
04/23/2024
5 Retail Media Questions Brand Marketers Want Answered
The burning inquiries include targeting, measurement and investments.
04/09/2024
Brand Watch: Splenda Embraces Trends, Occasions
The brand stages short but effective campaigns at various retailers.
04/09/2024
Brand Watch: Colgate Taps Into AR Experience
The brand has partnered with Perfect Corp. to engage consumers on smartphones.
04/09/2024
Brand Watch: Bob’s Red Mill Unites Media, Shopper
The full-funnel campaign includes videos and in-store signage.
04/09/2024
Unlocking an Untapped Channel
There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.
04/09/2024
Member Spotlight (March-April 2024)
Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.
03/21/2024
Infographic: The Spring Cleaning Shopper
Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.
03/13/2024
7 Tips to Raise Your Retail Game
This retail media advice includes creating adaptable technology and leveraging integrated insights.