April, 2017 issue of Shopper Marketing magazine

Click to read the April, 2017 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Hall of Fame Q&A: Herb Smith, E. & J. Gallo Winery
Part of the 2017 class of Hall of Fame inductees, Herb Smith sits down with Shopper Marketing editorial director Bill Schober to discuss his career.

Who's Who in Shopper Marketing Agencies
Our sixth annual report recognizes more than 300 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Virtual Roundtable: The Digital Shelf
Updating product images and assortment ... PIM and DAM ... establishing ratings and reviews; brands are still figuring out how to contain the beast that is the digital shelf.

Big Red and Weber Stage a BBQ at Kroger
Events featuring cooking classes garner support from in-store and social media activity.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey