November, 2014 issue of Shopper Marketing magazine

Click to read the November, 2014 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Del Monte Aims for Shoppers' Lunchboxes

Del Monte Aims for Shoppers' Lunchboxes

San Francisco — Del Monte Foods teamed with Walmart last summer on a back-to-school program that the manufacturer hoped would make its brand top-of-mind with moms packing lunches for their children’s first days of the new school year. “Families with kids are basically our core business, whether it’s in a lunchbox or around the dinner table,” says Mike Malony, Del Monte senior manager of shopper marketing.

Dove Broadcasts a 'One Shower Challenge'

Dove Broadcasts a 'One Shower Challenge'

Englewood Cliffs, N.J. — Unilever partnered with the E! network in August to help launch the manufacturer’s Dove advanced body wash formula, which promises “softer, smoother skin after a single shower.” Leveraging the cable network’s “Live from the Red Carpet” coverage prior to the Primetime Emmy Awards on Aug. 25, Unilever invited women to take a “One Shower Challenge.”

Shopper Marketing Education

Shopper Marketing Education

In response to expressed concerns from industry leaders about a lack of shopper marketing talent in the market, and as the Path to Purchase Institute prepares to launch the Path to Purchase Leadership University in 2015 (see box at right), Shopper Marketing this fall set out to identify how major universities are equipping their marketing students to be effective shopper marketers when they enter the workforce.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing


Featured Industry News Sources