Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.
Want more? All content in the 20+ years of Shopper Marketing is available to members of the In-Store Marketing Institute at www.instoremarketer.org.
Cincinnati -- As an architect of Procter & Gamble's first customer marketing team, an early leader of FMOT, and now VP of global media and brand operations, Dina Howell is the founding mother of shopper marketing. Sit her down next to the VP of corporate marketing and advertising at the nation's largest supermarket chain, Kroger, and it's a powerful conversation.
Hackettstown, N.J. -- Soup and crackers, chips and soda, and bread and peanut butter are all common pairings seen in supermarket aisles. Now, thanks to a partnership between Mars Chocolate North America and Modesto, Calif.-based E&J Gallo Winery, retailers can add another pairing to the list -- chocolate and wine.
The 2010 Census is expected to show that the Latino population is almost 50 million strong (15.5% of the total U.S. population), up from 35 million in 2000. By 2050, Hispanics are projected to number almost 103 million, says the U.S. Census Bureau.
