Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.
Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.
Featured Stories in Shopper Marketing
Fresh & Easy Launches a 'Smarter Market'
Retailer testing new format that emphasizes health and convenience
Family Dollar's Shopper Focus
Retailer's marketing chief says the value shopper presents significant opportunities for growth
CVS' Actions Exemplify the Potential of Insights
Executives to detail retailer's removal of tobacco from stores