Who's Who in Shopper Marketing
More than 225 shopper marketing professionals representing some of the world's most beloved CPG brands and renowned retailers comprise this year's list, our seventh annual report.
Jack Link's Enlists Circle K's C-Stores to Help Celebrate National Jerky Day
Snack brand partners with retailers for in-store campaign.
Digital Coupons at Retail
While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences
J&J, Walgreens Encourage Healthy Choices
Manufacturer links fitness app to retailer's program as part of yearlong sponsorship