November, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Who's Who in Shopper Insights
More than 160 marketers comprise our 2015 Who's Who in Shopper Insights report.

Mobile & Location-Based Marketing - What to Watch in 2016
Mobile payment could be the missing link; beacons, wearables among other trends.

Logitech's Rebranding Begins at Best Buy
New products, packaging and merchandising for 'Logi' brand also coming to Walmart, Target.

Dell Studies the Purchase Journey
Research identifies core needs and trip needs for consumer electronics shoppers.




Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

Featured Industry News Sources