June, 2016 issue of Shopper Marketing magazine

Click to read the June, 2016 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Marketing to Healthy Food Shoppers
What foods are "good for you?" For today's shoppers, that answer is constantly shifting, and CPG manufacturers are running to keep up with the winds of change.

Office Depot Focuses on 'Co-Worker'
Retailer's holiday campaign encourages gift giving at work with a variety of in-store and online activity.

Intel Team Commits to Earning P2PLU Designations
The nine-member team that leads Intel Corp.'s shopper marketing efforts were hard at work in May earning the Path to Purchase Leadership University's "P2P Practitioner" and "P2P Professional" industry designations.

Taking the Institute to a New Level
We present a Q&A with Path to Purchase Institute CEO Peter Hoyt.

Virtual Reality, Augmented Reality and the Expo
The Path to Purchase Institute, in partnership with the newly formed VR/AR Association, will offer a "VR/AR Experience" at this year's Path to Purchase Expo.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging