Who's Who in Merchandising
More than 140 consumer product manufacturer and retailer executives are represented in this year's list of noteworthy merchandising professionals.
Johnsonville Creates New Holiday at Meijer
The 'Bratsgiving' program expands with unique events, signage package and digital activity.
How Best to Appeal to 'Pet Parents'
Acosta's research report offers shopper and retailer statistics while also suggesting ways to achieve sales lift.
Campbell Soup Answers With 'Well Yes!'
Launch of soup line addresses consumer concerns, while an integrated campaign complements product labels.