March, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Fresh & Easy Launches a 'Smarter Market'
Retailer testing new format that emphasizes health and convenience

Family Dollar's Shopper Focus
Retailer's marketing chief says the value shopper presents significant opportunities for growth

CVS' Actions Exemplify the Potential of Insights
Executives to detail retailer's removal of tobacco from stores







Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources