Air Wick Believes 'Home is in the Air'
RB makes in-store fragrance experience a priority for brand re-launch
Can Beacons Convert In-Store?
Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far
Heineken Asks Fans, 'What's Your Play?'
Twitter-based campaign helps the brand build Super Bowl party buzz
Unilever Unveils 'Dry Spray' Approach
Consumer insights lead to product rollout across its five antiperspirant brands