El Segundo, California — Fresh & Easy, a chain of small-format grocery stores acquired by The Yucaipa Companies in 2013, has been re-envisioning its stores throughout California, Nevada and Arizona with the mission of making fresh and natural food more available and affordable. Recently, the chain debuted a new “Smarter Market” concept at 17 stores in Las Vegas.
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The words “value shopper” may not conjure up excitement for retailers and CPG manufacturers, but there is enormous potential with this customer. So say Family Dollar CMO Jocelyn Wong and Catapult EVP Michael Miller – and that’s the message they’ll share with attendees at the Shopper Marketing Summit this month.
Perhaps the loudest shot fired across the retail landscape in 2014 was the decision made by CVS Health to end the sale of tobacco and related products in the company’s 7,800 CVS/pharmacy stores nationwide. The move has raised its fair share of questions, from multiple layers of “How?” and “Why?” to “What’s next for drugstore retail?”