August, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Understanding and Organizing Around ... Anywhere Commerce
Brand marketers are figuring out how to deal with the always-on shopper as well as retailers as publishers.

Crayola Dissects the Easter Basket
Study reveals when, where and how mom shops -- and for what.

Research Finds Consumers 'Primed' for Amazon Private Label's planned rollout of private-label packaged goods as an exclusive Prime benefit could be a major disruptive force in the CPG industry.

Love's, DAS Serve Up Technology
Partners focus on electronics with "Mobile to Go Zone."

Kellogg, Marvel Provide Virtual Reality
Immersive mobile game lets consumers fight as Iron Man or Captain America.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey