Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.
Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.
Hackettstown, N.J. — Ms. Brown, the latest spokescandy for Mars Chocolate North America's M&M's, rose to fame in 30 seconds when she appeared in a Feb. 5 Super Bowl commercial. But she had already revealed herself before the TV spot aired, and consumers haven't seen the last of her.
Cincinnati — Procter & Gamble says its Tide Pods single-use pacs are a significant addition to the laundry care category, which has seen little innovation since liquid detergent came along in the early 1980s.
Of all the provisions put into play by President Obama's signing of the health care reform bill in March 2010, at least one receives no attention from the popular media: Section 4205 of the Patient Protection and Affordable Care Act requires vending business operators with more than 20 machines to disclose calorie content for certain food items. That labeling provision has forced staid old vending companies to undertake the reinvention of their machines — and as a result, presented retailers and marketers with new possibilities to digitally engage consumers.
© 2012 Shopper Marketing and the Path to Purchase Institute.
