January, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Energizer's Edge Helps Ubisoft Groom Gamers

Energizer's Edge Helps Ubisoft Groom Gamers

Shelton, Conn. — Energizer Personal Care, a subsidiary of St. Louis-based Energizer Holdings, recently partnered with French video game publisher Ubisoft for the Nov. 11 release of “Assassin’s Creed Unity,” the eighth main installment of the long-running video game franchise. The collaboration aimed to expand both manufacturers’ reach with Millennial males by introducing Energizer’s Edge shave gel products to gaming enthusiasts while exposing the Ubisoft brand to a broader mainstream audience.

Barnie's Thinks Small for Big Growth

Barnie's Thinks Small for Big Growth

Orlando, Fla. — Specialty coffee retailer Barnie’s CoffeeKitchen is experiencing unprecedented retail expansion by thinking small with a focus on single-serve convenience. The approach represents a major shift for the 34-year-old company, which once operated more than 120 cafes in malls throughout the Southeast U.S.

Hershey, Mondelez Grow S'mores at Target

Hershey, Mondelez Grow S'mores at Target

Minneapolis — The Hershey Co., Mondelez International and Kraft Foods Group brands have partnered for 20 years on national promotions for s’mores – that gooey treat made with Hershey’s chocolate, Mondelez’s Honey Maid grahams and Kraft’s Jet-Puffed marshmallows. Over the last seven years, the strategy has gone from a seasonal, April-to-September promotion to a year-round, 360-degree activation.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing


Featured Industry News Sources