October, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Who's Who in Shopper Marketing
Our eighth annual report spotlights more than 200 marketing professional who are leading the shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Data Security
Many don't want to talk about it in the shopper space, but these five experts divulge what retailers know about specific shoppers and how information needs to be protected.

Compliance and Beyond
Crowdsourcing apps with roots in retail audits are also adding value through research and enabling a more personalized store.

P&G Dabbles in Virtual Reality
The manufacturer leverages its Olympic sponsorship for a customer marketing effort with 11 regional chains.

Shopper Marketing Welcomes Guffanti
The Path to Purchase Institute has named Albert Guffanti managing director, publishing and platforms. He will serve as publisher of Shopper Marketing and Store Brands magazines, both brands under the EnsembleIQ umbrella.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey