Marketing to Healthy Food Shoppers
What foods are "good for you?" For today's shoppers, that answer is constantly shifting, and CPG manufacturers are running to keep up with the winds of change.
Office Depot Focuses on 'Co-Worker'
Retailer's holiday campaign encourages gift giving at work with a variety of in-store and online activity.
Intel Team Commits to Earning P2PLU Designations
The nine-member team that leads Intel Corp.'s shopper marketing efforts were hard at work in May earning the Path to Purchase Leadership University's "P2P Practitioner" and "P2P Professional" industry designations.
Taking the Institute to a New Level
We present a Q&A with Path to Purchase Institute CEO Peter Hoyt.
Virtual Reality, Augmented Reality and the Expo
The Path to Purchase Institute, in partnership with the newly formed VR/AR Association, will offer a "VR/AR Experience" at this year's Path to Purchase Expo.