July, 2015 issue of Shopper Marketing magazine

Click to read the July, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Everywhere Commerce
The editors of Shopper Marketing and the Path to Purchase Institute put various e-commerce/delivery options to the test.

Who's Who in Shopper Marketing Agencies
Our fourth annual report honors more than 200 agency executives for their outstanding work in helping brand and retailer clients achieve success while pushing the discipline of shopper marketing to new heights.

Tom's of Maine Plays to Emotions
'Start Young, Live Green' Earth Month campaign emphasizes children, future generations

Consumers Take the 'Veg of Allegiance'
MorningStar Farms campaign, with social and event components, champions a plant-based diet





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources