Hall of Fame Profile: Douwe Bergsma
The chief marketing officer at Georgia-Pacific has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame.
Who's Who in Shopper Marketing Agencies
Our fifth annual report recognizes more than 250 dedicated, passionate agency executives whose creative, innovative work is pushing the discipline of shopper marketing to new heights.
Preparing for Liftoff
As various players — led by Amazon.com — push for drone deliveries in the U.S., we query several thought leaders to discuss the potential and to help brands and retailers prepare for the possibility.
Hershey 'Experience' Creates Sweet Success
Winn-Dixie, Cub Foods are seeing positive results while testing the manufacturer's store-within-a-store concept.