July, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Virtual Reality/Augmented Reality
VR and AR have already changed how brands and retailers do store planning, but as the technology becomes more accessible, it could revolutionize a new 3-D world of commerce.

Dell Ready to Go Live at Retail
Virtual sales assistant display can connect in-store shoppers with the manufacturer's own sales force.

Who's Who in Hardware/Home Centers
This latest iteration of our Who's Who series spotlights more than 170 noteworthy brand and retail executives who are making strides in the hardware and home center channel.

The DAM Truth About E-Commerce
Future retail success depends on "digital asset management."

Peter Breen: Rethinking Retargeting
Help, I'm being stalked by a pair of business-to-business advertisers.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging