Shelton, Conn. — Energizer Personal Care, a subsidiary of St. Louis-based Energizer Holdings, recently partnered with French video game publisher Ubisoft for the Nov. 11 release of “Assassin’s Creed Unity,” the eighth main installment of the long-running video game franchise. The collaboration aimed to expand both manufacturers’ reach with Millennial males by introducing Energizer’s Edge shave gel products to gaming enthusiasts while exposing the Ubisoft brand to a broader mainstream audience.
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Orlando, Fla. — Specialty coffee retailer Barnie’s CoffeeKitchen is experiencing unprecedented retail expansion by thinking small with a focus on single-serve convenience. The approach represents a major shift for the 34-year-old company, which once operated more than 120 cafes in malls throughout the Southeast U.S.
Minneapolis — The Hershey Co., Mondelez International and Kraft Foods Group brands have partnered for 20 years on national promotions for s’mores – that gooey treat made with Hershey’s chocolate, Mondelez’s Honey Maid grahams and Kraft’s Jet-Puffed marshmallows. Over the last seven years, the strategy has gone from a seasonal, April-to-September promotion to a year-round, 360-degree activation.