August, 2014 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

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Featured Stories in Shopper Marketing

Ace's Paint Department Gets a Fresh Coat

Ace's Paint Department Gets a Fresh Coat

Oak Brook, Ill. — Armed with the insight that paint shoppers are looking for a style-inspired, personalized experience rather than a traditional trip to the hardware store, Ace Hardware set out to reinvent the paint departments of its locally owned stores. The retailer unveiled its new Paint Studio in more than 3,200 locations across the country in May, supported by its largest-ever advertising campaign.

Unilever Focuses on Grooming Routines

Unilever Focuses on Grooming Routines

Englewood Cliffs, N.J. — National Collegiate Athletic Association corporate partner Unilever tapped into the popularity of the NCAA’s Division I men’s basketball tournament with a spring campaign that encouraged men to “Step Up Their Pre-Game.” The retail program, leveraging high-profile head coach Shaka Smart of Virginia Commonwealth University, urged men to consider the importance of their grooming routines.

Z: The Next Generation of Shoppers

Z: The Next Generation of Shoppers

Generation Z, the only generation to have lived its entire life with the Internet, is already driving changes in retail strategy and execution. Born approximately from the early to mid-1990s to the present, this cohort of consumers is causing marketers to adjust their lenses and understand where the generation is heading.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources