The Internet of Things
Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years.
Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline
Edgewell Reinvents the Sun Care Aisle at Walgreens
In an effort to better educate consumers on proper sun care and to inspire shoppers in the category, Edgewell Personal Care has reinvented the sun care aisle
Spotlight: Path to Purchase Leadership University
Q&A with Patrick Fitzmaurice