May, 2015 issue of Shopper Marketing magazine

Click to read the May, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

How to Work With Albertsons Safeway
Executive lays out plans, expectations during Shopper Marketing Summit presentation

E-Commerce Insights
Examining the online retail environment surrounding the OTC launch of Flonase

Yoplait Cups Ready for the 'Runway'
General Mills' yogurt brand launches Target-exclusive designs to attract both new and old consumers

Reese's Sweetens 'Playoff Pandemonium'
Comedic referee explains how to make the brand part of game day during college playoffs

Vizio Makes Sound Decisions
P-O-P firm's design solution props up manufacturer's merchandising strategy at Sam's, Costco





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources