April 2016 issue of Shopper Marketing magazine

Click to read the April 2016 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Hall of Fame Profile: Douwe Bergsma
The chief marketing officer at Georgia-Pacific has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame.

Who's Who in Shopper Marketing Agencies
Our fifth annual report recognizes more than 250 dedicated, passionate agency executives whose creative, innovative work is pushing the discipline of shopper marketing to new heights.

Preparing for Liftoff
As various players — led by Amazon.com — push for drone deliveries in the U.S., we query several thought leaders to discuss the potential and to help brands and retailers prepare for the possibility.

Hershey 'Experience' Creates Sweet Success
Winn-Dixie, Cub Foods are seeing positive results while testing the manufacturer's store-within-a-store concept.

 

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging