December, 2014 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Celebrating 30 Years of 'Ghostbusters'

Celebrating 30 Years of 'Ghostbusters'

Culver City, Calif. — Sony Pictures Entertainment recently embarked on a multi-phase campaign that marks the 30th anniversary of the “Ghostbusters” franchise and promotes new Blu-ray anniversary editions of two films released in the 1980s. The effort includes several retail elements, including a partnership with Krispy Kreme Doughnut Corp. to sell “Ghostbusters”-themed donuts.

Organizing Around E-commerce

Organizing Around E-commerce

In late October, market research company eMarketer estimated that U.S. e-commerce sales would reach $305.7 billion in 2014, an increase of nearly 16% from the year before, and account for 6.5% of all U.S. sales. Mobile commerce contributed to the rise as it is expected to exceed $58 billion in sales this year, a nearly 40% jump from 2013, according to the research firm.

Walmart Unveils New 'Shopper' Framework

Walmart Unveils New 'Shopper' Framework

Minneapolis — Walmart is becoming more focused and structured in its approach to shopper marketing, while also implementing far-reaching changes to its merchandising and marketing practices that will affect suppliers. During his keynote presentation at the Shopper Marketing Conference & Expo in October, senior vice president of creative Andy Murray unveiled the retailer’s new framework.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing


Featured Industry News Sources