February, 2016 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Who's Who in Merchandising
We present our annual list of noteworthy merchandising professionals, all of whom are developing in-store solutions that stand up to the challenge of today's dynamic retail environment

The Shopping List
CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes -- sort of

J&J Goes Circo-Exclusive at Target
Manufacturer incorporates retailer's private label into Johnson's products sleeves

Barnes & Noble Lets Adults Color, Too
Stores host coloring events chainwide, supported by a variety of digital and social activity



Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

Featured Industry News Sources