February, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Dr Pepper Brings 'Playoff' to Walmart

Dr Pepper Brings 'Playoff' to Walmart

Plano, Texas — Dr Pepper Snapple Group has been involved with college football for the last 10 years through media buys and bowl game sponsorships, targeting college-aged Millennials. But in 2014, the manufacturer made a sizable bet by signing on as an official sponsor of the new College Football Playoff series.

Otter Unveils Permanent Display

Otter Unveils Permanent Display

Fort Collins, Colo. — Otter Products, the manufacturer of several popular brands of protective cases for smartphones and tablets including OtterBox, rolled out its “OtterShop” at 950 Best Buy big-box stores and more than 300 Best Buy Mobile stores last summer. Created specifically for the consumer electronics retailer, Otter’s self-standing, permanent fixture is a departure from the temporary shippers it previously produced for the retailer.

Considered Purchases

Considered Purchases

While the path to purchase for even an everyday CPG item is no longer clear-cut, shopper marketers can expect an uncertain course for big-ticket items. When faced with needing to make a considered purchase – large and small consumer electronics, household appliances, furniture and more – shoppers are looking at a large investment of time and money; they may be unfamiliar with the brands offering what they need if it’s an item not purchased frequently; and they need to educate themselves to compare price, value, as well as touch and feel the item.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources