June, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Who's Who in Digital Marketing to Shoppers
Our fifth annual report recognizes more than 150 brand and retail executives, with expanded profiles of individuals from Sabra Dipping Co. and Bissell Homecare.

Retail Intimacy 2.0 (Part 2): Winning at Kroger.com
In part 2 of our refreshed Retail Intimacy series, we focus on Kroger, whose e-commerce operation is being fueled by the retailer's strength in loyalty and merchandising.

Georgia-Pacific Drives Shoppers to Amazon
Quilted Northern pushes Amazon.com's Subscribe and Save service through its "National Toilet Paper Day" campaign.

Shoptology Identifies 'Deadly Sins' that Limit Collaboration
Brands and retailers are facing a variety of challenges as shopper marketing evolves, and collaboration is increasingly important. Shoptology's Charlie Anderson and Julie Quick tried to help during a Shopper Marketing Summit presentation.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey