GSK's Flonase Launch Nothing to Sneeze At
Retail partnerships and in-store marketing trumpet switch to OTC
Family Dollar Helps CPGs Know the Value Shopper
Major manufacturers have long ignored the dollar channel and the value-focused consumers who shop there. But Family Dollar senior vice president and chief marketing officer Jocelyn Wong wants to change that.
The Digital Dilemma: Determining Right Mix of New, Traditional Tactics
In an ever-changing digital environment, consumers are adapting to digital at their own pace and terms, making it difficult for marketers to know where to best focus their shopper marketing efforts.
CVS Uses Data, Insights to Affect Change
Personalization — i.e., the shopper — will be the drug chain's key focus moving forward.