May, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Hall of Fame Q&A: Cheryl Williams, Wakefern Food Corp.
Part of the 2017 class of Hall of Fame inductees, Cheryl Williams sits down with Shopper Marketing editorial director Bill Schober to discuss her career.

Retail Intimacy 2.0 (Part 1): Winning at
As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.

Feature: Working With Retailers
We look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short.

Ahold Delhaize Uses Data to Appeal to Diverse Shoppers
During a Shopper Marketing Summit general session in March, Ahold USA senior vice president Amy Hahn discussed how the retailer's business is being disrupted by changing shoppers and a changing world.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey