September, 2014 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

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Featured Stories in Shopper Marketing

Sparkling Ice Brings 'Dragon' to Walmart

Sparkling Ice Brings 'Dragon' to Walmart

Preston, Wash. — TalkingRain Beverage Co. executed its first fully integrated path-to-purchase initiative for its Sparkling Ice bottled water this summer, partnering with DreamWorks Animation for a Walmart-centric campaign that leveraged the theatrical release of “How to Train Your Dragon 2.”

Big Red a 'Transformer' at Retail

Big Red a 'Transformer' at Retail

Austin, Texas — For Big Red Inc., a major summer movie tie-in makes perfect sense. Its core consumer loves action and adventure, and summer is the biggest soda-selling season of the year. The beverage manufacturer tapped into the June 27 release of Paramount Pictures’ “Transformers: Age of Extinction” with an extensive social media campaign designed to drive consumers into stores, where custom packaging was among the P-O-P materials.

Co-Marketing: Understanding the Philosophies and Strategies Behind CPG Partnerships

Co-Marketing: Understanding the Philosophies and Strategies Behind CPG Partnerships

When CPG companies work together on promotional efforts, they’re typically looking to stand out in their categories and boost baskets for retailers. Finding the right partner is key to co-marketing success. “It isn’t one-size-fits-all,” says Anne Jenkins, director of shopper marketing, Kimberly-Clark. “Sometimes there is a retailer who wants you to work with a certain partner – perhaps they see a synergy or a need they have identified.” On the other hand, a brand might seek out partners who can fill a gap in an overall shopper solution.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources