March, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Hall of Fame Q&A: Christopher Witte, Tyson Foods
Part of the 2017 class of Hall of Fame inductees, Christopher Witte sits down with Shopper Marketing editorial director Bill Schober to discuss his career.

Shopper Marketing Summit Preview: Doug Stephens
The founder of Retail Prophet will discuss industry disruption during a Shopper Marketing Summit general session.

Shopper Marketing Summit Preview: Wendy Liebmann
The CEO of WSL Strategic Retail will help you navigate the new shopper culture during a Shopper Marketing Summit general session.

Mike McMahon Leads P2PI Into the Future
The new president and executive director of the Path to Purchase Institute explains his vision for where the Institute is headed.

Tyson Goes Off Script for Holiday Push
Improvised videos with actor Anthony Anderson lead a social-heavy shopper marketing program.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey