July, 2017 issue of Shopper Marketing magazine

Click to read the July, 2017 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Headache Sufferers Directed to Walgreens
Tylenol leverages traffic/navigation app Waze as part of an omnichannel approach for its rapid release gels launch.

FOCUS: Home Improvement Channel
Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments.

Johnsonville, Albertsons Offer 'First Brats' of Spring
Sausage maker encourages consumers to get a jump on grilling as weather allows.

Q&A With Patrick Hare: Forum of Merchandising Executives
The Path to Purchase Institute has assembled a biannual gathering of industry leaders to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey