September, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Who's Who in Shopper Marketing
More than 225 shopper marketing professionals representing some of the world's most beloved CPG brands and renowned retailers comprise this year's list, our seventh annual report.

Jack Link's Enlists Circle K's C-Stores to Help Celebrate National Jerky Day
Snack brand partners with retailers for in-store campaign.

Digital Coupons at Retail
While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

J&J, Walgreens Encourage Healthy Choices
Manufacturer links fitness app to retailer's program as part of yearlong sponsorship





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

Featured Industry News Sources