Battle Creek, Mich. — Kellogg Co. teamed its Pringles brand with basketball trick-shot group and YouTube star Dude Perfect last spring to capitalize on the popularity of March Madness. While not an official NCAA sponsor, Pringles launched its “Flavor Slam” promotion in mid-February to coincide with the NCAA Division I men’s basketball tournament.
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Walmart U.S. senior vice president of creative Andy Murray will discuss the emerging omnichannel retail environment and how to leverage the digitally enhanced path to purchase when he takes the stage at the Minneapolis Convention Center for a keynote presentation at the Shopper Marketing Conference & Expo.
While today’s path to purchase is not linear, real-time data and advanced analytics enable brands to understand customers along the entire buying journey.