December, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

People to Watch
Nominated by their respective companies' representatives in the League of Leaders, 10 individuals represent this year's class of People to Watch

Clorox Turns Emotions 'Inside Out'
Manufacturer ties 2015 movie to its brand through partnership with Disney/Pixar

Retail Intimacy, Part 14: Winning at Meijer
Brands are succeeding at Meijer by tapping into the retailer's commitment to innovating around real shopper needs

Design of the Times: Best of the Times
The Children's Place Earns Top Honors of Jeans Display




Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

Featured Industry News Sources