August, 2015 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

The Internet of Things
Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years.

Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline

Edgewell Reinvents the Sun Care Aisle at Walgreens
In an effort to better educate consumers on proper sun care and to inspire shoppers in the category, Edgewell Personal Care has reinvented the sun care aisle

Spotlight: Path to Purchase Leadership University
Q&A with Patrick Fitzmaurice





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Featured Industry News Sources