April, 2014 issue of Shopper Marketing magazine

Click to read the April, 2014 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Reckitt Smells Success at Family Dollar

Reckitt Smells Success at Family Dollar

Parsippany, N.J. — In a bid to increase the Lysol brand’s presence in the dollar store channel, manufacturer Reckitt Benckiser bet that the way to Family Dollar shoppers’ hearts was through their noses. “When it comes to fragrance, there is a lot of difference from one population to another,” says Lysol marketing director Gregory Chabidon. “To delight the shopper at Family Dollar, we wanted to create a fragrance for their shopper.”

Clorox Offers Rewards to Walmart Shoppers

Clorox Offers Rewards to Walmart Shoppers

Oakland, Calif. — Looking to drive sales and grow the laundry additive category at Walmart, The Clorox Co. launched an exclusive “Instant Rewards” program in late 2013 that offered on-pack codes to be entered on a promotional website by registered users, who could then download a variety of digital content.

Special Report: Digital Circulars

Special Report: Digital Circulars

In an effort to provide personalized offers and a seamless omnichannel shopping experience, retailers are pushing the boundaries with their digital circulars.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing


Featured Industry News Sources