Message to Marketers: Don't Forget the Seniors
Chicago — Two years ago, Arc Worldwide’s Elizabeth Harris went searching for internal information about consumers 65 and older, and was surprised to find none.
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Featured Stories in Shopper Marketing
ConAgra Targets Student Shoppers
Omaha, Neb. — ConAgra Foods fine-tuned its college programming to include more of a focus on meal solutions rather than snacks after discovering that students shop campus convenience stores differently than typical c-stores.
Good Insight Hunting
Whether they call it a gut feeling or instinct, most marketers and researchers say they know a good insight when they see one. Beyond that, there isn’t all that much agreement.
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- Design Engineer Des Plaines, Illinois (Northwest suburb of Chicago)
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