August, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

Featured E-Book
Mobile Shopping at Work

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at

Featured Stories in Shopper Marketing

Retail Intimacy 2.0: Winning at
In part 3 of our refreshed Retail Intimacy series, we focus on Dedicated teams and resources can help CPG brands improve their performance with the e-commerce giant.

Who's Who in Shopper Marketing
Our ninth annual report spotlights more than 275 professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Feature: Transparency in Retail
Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.

Mars Agency Brings Shopper Marketing to Life for College Students
The Mars Agency is in its second year of a five-year partnership with the College for Creative Studies, a highly acclaimed design school in Detroit.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey