October, 2014 issue of Shopper Marketing magazine

Click to read the October, 2014 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Kellogg Scores With  Walmart-Exclusive Pringles Promotion

Kellogg Scores With Walmart-Exclusive Pringles Promotion

Battle Creek, Mich. — Kellogg Co. teamed its Pringles brand with basketball trick-shot group and YouTube star Dude Perfect last spring to capitalize on the popularity of March Madness. While not an official NCAA sponsor, Pringles launched its “Flavor Slam” promotion in mid-February to coincide with the NCAA Division I men’s basketball tournament.

Expo Preview: Technology, Omnichannel, and the 'Internet of Things'

Walmart U.S. senior vice president of creative Andy Murray will discuss the emerging omnichannel retail environment and how to leverage the digitally enhanced path to purchase when he takes the stage at the Minneapolis Convention Center for a keynote presentation at the Shopper Marketing Conference & Expo.

Expo Preview: Closing the Loop via Digital Marketing Technologies

While today’s path to purchase is not linear, real-time data and advanced analytics enable brands to understand customers along the entire buying journey.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources