April, 2015 issue of Shopper Marketing magazine

Click to read the April, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Air Wick Believes 'Home is in the Air'
RB makes in-store fragrance experience a priority for brand re-launch

Can Beacons Convert In-Store?
Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far

Heineken Asks Fans, 'What's Your Play?'
Twitter-based campaign helps the brand build Super Bowl party buzz

Unilever Unveils 'Dry Spray' Approach
Consumer insights lead to product rollout across its five antiperspirant brands





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources