June, 2015 issue of Shopper Marketing magazine

Click to read the June, 2015 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

GSK's Flonase Launch Nothing to Sneeze At
Retail partnerships and in-store marketing trumpet switch to OTC

Family Dollar Helps CPGs Know the Value Shopper
Major manufacturers have long ignored the dollar channel and the value-focused consumers who shop there. But Family Dollar senior vice president and chief marketing officer Jocelyn Wong wants to change that.

The Digital Dilemma: Determining Right Mix of New, Traditional Tactics
In an ever-changing digital environment, consumers are adapting to digital at their own pace and terms, making it difficult for marketers to know where to best focus their shopper marketing efforts.

CVS Uses Data, Insights to Affect Change
Personalization — i.e., the shopper — will be the drug chain's key focus moving forward.





Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources