February, 2017 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the Path to Purchase Institute at www.p2pi.org.

Featured Stories in Shopper Marketing

Who's Who in Merchandising
More than 140 consumer product manufacturer and retailer executives are represented in this year's list of noteworthy merchandising professionals.

Johnsonville Creates New Holiday at Meijer
The 'Bratsgiving' program expands with unique events, signage package and digital activity.

How Best to Appeal to 'Pet Parents'
Acosta's research report offers shopper and retailer statistics while also suggesting ways to achieve sales lift.

Campbell Soup Answers With 'Well Yes!'
Launch of soup line addresses consumer concerns, while an integrated campaign complements product labels.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Digital Incentives Platforms Guide

Guide to Printers

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

In-Store Marketing Effectiveness

Best Practices in Retail-Product Packaging

2016 P-O-P Trends Survey