December, 2014 issue of Shopper Marketing magazine

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Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the Path to Purchase  Institute

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Featured Stories in Shopper Marketing

Celebrating 30 Years of 'Ghostbusters'

Celebrating 30 Years of 'Ghostbusters'

Culver City, Calif. — Sony Pictures Entertainment recently embarked on a multi-phase campaign that marks the 30th anniversary of the “Ghostbusters” franchise and promotes new Blu-ray anniversary editions of two films released in the 1980s. The effort includes several retail elements, including a partnership with Krispy Kreme Doughnut Corp. to sell “Ghostbusters”-themed donuts.

Organizing Around E-commerce

Organizing Around E-commerce

In late October, market research company eMarketer estimated that U.S. e-commerce sales would reach $305.7 billion in 2014, an increase of nearly 16% from the year before, and account for 6.5% of all U.S. sales. Mobile commerce contributed to the rise as it is expected to exceed $58 billion in sales this year, a nearly 40% jump from 2013, according to the research firm.

Walmart Unveils New 'Shopper' Framework

Walmart Unveils New 'Shopper' Framework

Minneapolis — Walmart is becoming more focused and structured in its approach to shopper marketing, while also implementing far-reaching changes to its merchandising and marketing practices that will affect suppliers. During his keynote presentation at the Shopper Marketing Conference & Expo in October, senior vice president of creative Andy Murray unveiled the retailer’s new framework.

Featured Industry Guides Appearing Only in Shopper Marketing

Retail and Shopper Insights

P-O-P Design and Manufacturing

Digital Shopper Marketing

Shopper Marketing Agencies

Shopper Marketing Teams

Winning With
Hispanic Shoppers

At Home with the
Path to Purchase

Mobile Marketing: Strategies for Personalizing the User Experience

Experiential Marketing

Featured Industry News Sources