ARTICLES BY THIS AUTHOR
05/14/2024
GoPro's Merchandising Overhaul at Best Buy
Expanded and redesigned product displays have already rolled out to Best Buy’s camera experience shop stores, featuring twice the accessory space.
05/13/2024
The Impulse Buying Trend: Spontaneous Consumer Behavior Insights
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
05/13/2024
Eye-Catching In-Store Displays
Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.
05/09/2024
Report Highlights BevAlc Trends, Insights
Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.
05/09/2024
Exclusive: Inside Casey's New Brand Identity
P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.
05/08/2024
CVS Media Exchange Moves to Standardize Metrics
CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.
05/08/2024
P2PI Announces 2024 Retail Media Awards Winners
We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.
05/07/2024
Miniso Continues U.S. Expansion
A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.
05/06/2024
Sam's Club Rolls Out AI Exit Technology
The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.
05/02/2024
Walmart’s Private-Label Portfolio Gets ‘Bettergoods’
The new brand offers a variety of unique and trendy products and flavors for less than $15.