Retail Media

For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.

Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Sales of Tyson Foods' Grilled & Ready chicken were struggling as part of a total decline in foot traffic within the frozen department at Kroger stores. So the brand and retailer set out to develop a program that would drive awareness and trial by touting the product's convenience.

Kroger Precision Marketing officially launched in the fall of 2017. The new structure consolidates Kroger’s ad platforms under the KPM banner while seeking to expand and improve targeting capabilities through the use of first-party data.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships.

Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned Walmart.com earlier in the year.

In its third year, Target Media Network comprises three major ad channels: Target.com; external websites under the Bullseye marketplace; and social media (primarily Facebook).

Yogurt brand supplies sweepstakes, leverages targeted digital advertising

Target is shining a spotlight on a new line of skincare products from Unilever's Dove.

Mars Chocolate had a history of under-indexing at Walmart during the summer season. “Say Thank You with M” changed that and cemented summer as a fifth season for Mars, celebrating patriotism and giving back.