Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.
Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.
DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.
NRF's Big Show devoted a significant slate of its roster to retailer media networks, with retailers such as Walmart, 7-Eleven, Walgreens and Kroger explaining how they plan to monetize their assets, especially their stores.